Services:
Art Direction
Graphic Design
Motion Design
Website Design & Development

OVERVIEW

PRESERVAN’S MISSION: We save the future by preserving the past, this has been our mission since 2016. Preservan has used our passion for resin technology and preservation to serve our neighbors, cities and planet. Our Epoxy Techs utilize epoxy resins plus dyes and molds to eliminate the need for wasteful, expensive, and inconvenient home renovation projects. Our wood rot repair system reduces the landfill waste and carbon emissions of typical construction projects. Most of our projects are completed in less than 36 hours, saving the homeowner 90%.

VISION: We Have Saved Our Neighbors 21,730,800. We have a crazy goal…to save America $500 Million in replacement costs by 2030.

PROJECT BRIEF:

I was approached to redesign the Preserve logo to Preservan. Tasked with changing the an identity from a script font, to a robust niche home repair business franchise, we collaborated to develop a new identity. After an extensive icon exploration, the cupola was chosen. It represents the fundamental mission of Preservan to repair wood windows but also represent the night and day transformation process for wood rot repairs.

Objectives:

  • Rebrand from Preserve to Preservan
  • Communicate style and grace
  • Develop consistency

WHAT WAS DONE:

We did a brand overhaul, aligning design esthetic with a home-improvement business. It was decided to move away from the youthful and active clothing ware look to a family home vision. One of the key logo additions was the mark, to provide a quicker association to residential homes. Along with brand standards, we provided templates and ideas for additional marketing collateral in the future.

Preservan Branding Collateral
Preservan Website

WEBSITE DESIGN AND DEVELOPMENT:

During the brand overhaul, we redesigned the website to focus more on the work being performed. To help educate consumers, before and after photos were used to show the work. We developed a set of infographics for the different services.

VEHICLE WRAP:

One of the most unique aspect of Preservan’s business model, was the shop would come to you. We realized we needed to do a dual brand focus on the vehicle design and the website. By aligning brand attributes in the brand planning, we were easily able to apply design standards as the brand scaled in size.

Mock Up 1

Mock Up 2

Chart New Territories
Preservan Marketing Collateral