Preservan Brand Identity
Preservan is a home repair business located in Oklahoma City, OK. Their mission is to eliminate wood rot and decay in homes. They save customers costs by using a proprietary epoxy resin system, offering a sustainable alternative to full replacements of windows, doors, and trim. I redesigned the logo and brand identity to incorporate an existing logo and developed brand standards for consistancy. The Mark is designed to be unique and representative of windows, dramatic improvements, and transformational repairs. The cupola represents their main focus and the night and day transformation process. The following is the Preservan’s Case Study.
Services Provided
– Art Direction
– Graphic Design
– Website Design and Development
– Brand Identity
Objective for the Identity
- Rebrand from Preserve to Preservan
- Communicate style and grace
- Develop consistency in branding
- Define Business Objectives
Mark Exploration
Website Design and Development
The brand overhaul and the redesign was focused services. Photos showed comparisons to educate customers about services expectations. Additionally, infographics were developed for different services.
Vehicle Wrap
One of the unique aspects of Preservan’s business model, is the shop comes to you. The need was realized to do a dual brand focus on both vehicle wrap design and website. By aligning brand attributes during brand planning, a scalable logo system it was easily apply design standards.
Problem Solved
I overhauled the brand, aligning design aesthetic with a home-improvement business. It was decided to move away from the youthful and active clothing ware look to a family home vision. The mark was designed to provide a quicker association with residential homes. Along with brand standards, we provided templates and a visual strategy for marketing collateral.
Brand Strategy
The initial logo struggled to define business objectives. At the same time, the wordmark didn’t have a favicon to aid in social media and website identification. I redesigned the brand mark to include a cupola representing windows and stylized it to explain the night and day transformation.