BRANDING
FRANCHISE BRANDING
PRESERVAN’S MISSION: We save the future by preserving the past, this has been our mission since 2016. Preservan has used our passion for resin technology and preservation to serve our neighbors, cities and planet. Our Epoxy Techs utilize epoxy resins plus dyes and molds to eliminate the need for wasteful, expensive, and inconvenient home renovation projects. Our wood rot repair system reduces the landfill waste and carbon emissions of typical construction projects. Most of our projects are completed in less than 36 hours, saving the homeowner 90%.
VISION: We Have Saved Our Neighbors 21,730,800. We have a crazy goal…to save America $500 Million in replacement costs by 2030.
PRESERVING IMPROVEMENT
When we were approached to brand Preservan, it started with Preserve. The script type was originally developed by another designer, but the business decided they wanted to move in the franchise direction and needed better messaging. From the script type we created a mark (the steeple) to represent the style of home the would be repairing.
Objectives:
- Rebrand from Preserve to Preservan
- Communicate style and grace
- Develop consistency
