BRANDING
ESTABLISHING AN IDENTITY
NRC’s MISSION: The mission of Natural Resource Conservancy is to conserve important, unique, and historical natural resources throughout the United States and its territories by working collaboratively with both public and private landowners.
VISION: Natural Resources Conservancy believes that land conservation is one of the most important endeavors that can be done to ensure the safety and sustainability of our planet. According to the Institute for Sustainable Solutions study about New Jersey’s ecosystem services and natural capital, “…undeveloped forests and other natural areas provide a range of vital ecosystem services.”
These ecosystems can provide benefits such as clean air, extreme weather mitigation, pollination of crops, and animal habitat preservation. By choosing to be intentional with land conservation, we can all do our part in promoting biodiversity and protecting wildlife.
LAND CONSERVATION, PROMOTING BIODIVERSITY & PROTECTING WILDLIFE
Environmental conservation is of the utmost importance to Jared Rogers Designs, and this opportunity to brand Natural Resources Conservancy was more than a highlight, it was an honor.
We began with development of the brand. After several meetings with their team, and extensive research, we went with the three foundations of their vision. Land Conservation, Promoting Biodiversity, and Protecting Wildlife, with elements of the logo representing those objective that are core to their business.
Objectives:
- Build Land Conservation Awareness
- Stand apart in the Market, but not obnoxious
- Convey Trust
