Identity Designer for Businesses

Welcome to Jared Rogers Designs. My mission is to grow businesses by cultivating a unified creative vision, translating business goals into brand recognition, and ensuring brand consistency across all channels. Research is integrated at every point to make strategic choices, ultimately boosting engagement, ROI, and market relevance. The output aligns creative and business visions with tangible objectives and audience engagement. I help start-ups and mid-sized businesses get established and grow toward future success.

Helping Businesses Build Brands People Remember

Brand Identity

A Brand isn’t just a logo. It is how a business operates, serves customers, and how audiences view a brand. Logos visually represent a brand, but a brand identity gives context.

Logo Design

When audiences see a professional logo, it garners credibility, recognition, and clarity. All of this sets the foundation for business success.

Illustration

Custom illustrations that turn ideas into captivating visuals. From editorial artwork and product graphics to brand storytelling and social content, our illustrations add personality, clarity, and visual impact.

ORBO Brand Identity

Case Study 1

ORBO Systems

The Branding strategy was to combine the environment and technology into a scalable logo system, usable from embroidery to billboards. The logo was designed to be clean and modern with a corporate feel. To find the perfect design, twelve initial concepts were presented. After four rounds of iteration, the strongest concept was chosen. The final steps were to create a vertical and horizontal logo and a favicon for the website. The brand identity development features core branding elements discussed in meetings.


Services Provided:
– Name development
– Logo design
– Brand Identity
– Business Cards and Letterhead 
– One Sheet

Why it works:
ORBO Systems’ brand works because it clearly connects advanced satellite monitoring technology with conservation outcomes. The name feels modern and distinctive, while the identity communicates innovation, reliability, and environmental stewardship. Its positioning differentiates ORBO from traditional land management organizations, helping it appeal to conservation professionals seeking efficient, technology-driven solutions.

Case Study 2

Natural Resources Conservancy

The Branding strategy was to design a professional logo for an unknown non-profit. The branding needed to communicate transparency and simplicity. All the while positioning the Natural Resources Conservancy as a positive, environmentally friendly conservation establishment. The branding was developed around a scalable logo system to aid future growth and development. The process included 10 initial logo designs and six rounds of revisions before landing on their current logo.


Services Provided:
– Art Direction
– Graphic Design
– Website Design and Development
– Brand Identity
– Collateral
– Business Cards and Letterhead 

Why it works:
The Natural Resources Conservancy brand works because it combines meaningful symbolism, simplicity, and strategic design. The leaf-inspired mark represents key conservation efforts while remaining distinctive and scalable. Its balance of professionalism and optimism builds trust with stakeholders, and the flexible identity system supports consistent communication across print, digital, and environmental applications.

NRC Branding Package
Preservan Brand Identity

Case Study 3

Preservan

The Rebranding strategy was to use the type style from their original logo and incorporate a brand icon. The initial logo struggled to define business objectives. At the same time, the wordmark didn’t have a favicon to aid with social media and website identification. The brand was redesigned to include a cupola to represent window and trim repair.

Services Provided:
– Art Direction
– Graphic Design
– Website Design and Development
– Brand Identity
– Brand Standards Book
– Collateral
– Vehicle Wrap Design
– Swag

Why it works:
Preservan’s branding works because it elevates wood repair into a preservation mission. The identity communicates transformation, craftsmanship, and sustainability while differentiating the company from traditional contractors. Its distinctive mark, clear messaging, and emphasis on repairing rather than replacing create a memorable brand that builds trust and emotional connection.

Quality Design at Every Level

Graphic Design

Whether you need a brochure, publication, packaging, or any other marketing design, I offer all those services under one roof.

Bark + Bite Trifold Brochure

Brand Identity Design

Strategic design creating a cohesive visual language. This includes logos, typography, color palettes, and imagery that reflects a company’s mission and personality.

Illustrations

Turning ideas into captivating visuals into high performance assets. Illustration work has been focused toward package design.

Logo Design

Custom Logos, sketches by hand and drawn digitally to engage customers with timeless design elevating a companies appeal.

Cherokee Fire Protection Mark

Website Design

Website design and search engine optimization are key in today's market. Website presence are important, and most times, even more important than your physical location.

Bark+Bite Dry Rubs Website

Package Design

Designing the container, materials, and graphics to align with brand identity and target audience visuals to create shelf appeal.

ORBO Brand Identity

Brand identity Gives
Context to a Logo

Brand identity gives context to a logo by defining its meaning, personality, and purpose. It surrounds the mark with voice, color, tone, and strategy, creating a complete and compelling story that resonates with customers. Moreover, without it a logo is just an image but with identity, it becomes a powerful brand asset.

Offering Branding Systems, Graphic Design, and Logo Design

I have a passion for creating visually compelling designs that aligns with business goals. Specializing in Logos, Brand Identities, and Illustrations. As a freelance graphic designer, I focus on art direction and branding systems. I’m a professional designer with over 20 years experience in small business, corporate and b2b design. Adept at developing unique brand identities, motion graphics, and illustrations to differentiate clients from competition. 

YEARS OF EXPERIENCE
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BRANDS DESIGNED
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LOGO CONCEPTS
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Always Original Designs

We create original logo designs that businesses can copyright and trademark with confidence. Every concept is built from scratch to ensure uniqueness, legal clarity, and full ownership. Your final logo includes all rights and file formats needed to protect your brand identity and stand out in the marketplace.

Logo Collection
Character Illustration

Captivating Custom Illustrations

I create custom illustrations that turn ideas into captivating visuals. From editorial artwork and product graphics to brand storytelling and social content, our illustrations add personality, clarity, and visual impact. Every piece is crafted to match your style and message, helping your brand stand out and connect with your audience.

Why are You Waiting?

Contact

Thank you for considering Jared Rogers Designs for your communication needs! I’m excited to help bring your creative vision to life.

Whether you’re looking to design a brand, marketing materials, or something entirely unique, I’m ready to collaborate with you. Please fill out the form below, and we’ll get back to you as soon as possible to discuss your project, answer your questions, and provide a tailored solution.

We can’t wait to work with you!