Albes Logo

BRANDING

ESTABLISHING AN IDENTITY

ALBES MISSION:Ecosystem services are the goods and services provided by ecosystems to humans. There are four categories of ecosystem services—supporting, provisioning, regulating and cultural.

Although you cannot put a value on all the ways the natural world enriches our lives, there are many tangible benefits to living in a world with strong and healthy ecosystems. We have a stronger economy, diverse food products, and advancements in medical research as a result of wildlife and natural ecosystems.

The value of nature to people has long been recognized, but in recent years, the concept of ecosystem services has been developed to describe these various benefits. An ecosystem service is any positive benefit that wildlife or ecosystems provide to people. The benefits can be direct or indirect.

VISION: As Biologists,  we excel at helping put conservation dollars on the ground. One such project was building the American Burying Beetle Conservation Banking program in Oklahoma, a positive referent example to the banking industry.

SAVE THE ANIMALS

Environmental conservation is of the utmost importance to Jared Rogers Designs, and this opportunity to brand Natural Resources Conservancy was more than a highlight, it was an honor.

We began with development of the brand. After several meetings with their team, and  extensive research, we went with the three foundations of their vision. Land Conservation, Promoting Biodiversity, and Protecting Wildlife, with elements of the logo representing those objective that are core to their business.

Objectives:

  • Build Land Conservation Awareness
  • Stand apart in the Market, but not obnoxious
  • Convey Trust