I was asked to Design a logo and packaging that would relate to males ages of 30 yrs old to 50 yrs old, who enjoy smoking meat products.
Bark and Bite Dry Rubs was named after the owner’s beloved female boxer, Pepper. One spring afternoon, while preparing a brisket for smoking, the owner noticed Pepper digging in the yard. To deter her, he sprinkled some chili powder over the area where she was digging. However, this didn’t stop Pepper; instead, she licked the chili powder and began to run around in joyful circles. At that moment, the owner realized he had the perfect name for his rub.
“Bark” represents the outer crust of smoked meat, while “Bite” refers to the gentle heat that follows the burst of flavor. The name also reflects Pepper’s playful temperament toward other dogs—first, there’s the bark, and then comes the bite. So, watch out!
