Services:
Art Direction
Graphic Design
Website Design
OVERVIEW
NRC’s MISSION: The mission of Natural Resource Conservancy is to conserve important, unique, and historical natural resources throughout the United States and its territories by working collaboratively with both public and private landowners.
VISION: Natural Resources Conservancy believes that land conservation is one of the most important endeavors that can be done to ensure the safety and sustainability of our planet. According to the Institute for Sustainable Solutions study about New Jersey’s ecosystem services and natural capital, “…undeveloped forests and other natural areas provide a range of vital ecosystem services.”
These ecosystems can provide benefits such as clean air, extreme weather mitigation, pollination of crops, and animal habitat preservation. By choosing to be intentional with land conservation, we can all do our part in promoting biodiversity and protecting wildlife.
OBJECTIVES:
- Build Land Conservation Awareness
- Stand apart in the Market, but not obnoxious
- Convey Trust
WHAT WAS DONE:
I began with development of the brand. After several meetings with their team, and extensive research, we went with the three foundations of their vision. Land Conservation, Promoting Biodiversity, and Protecting Wildlife, with elements of the logo representing those objective that are core to their business. The “leaves” represent those conservation efforts with the green being plants, orange for wildlife and blue for fresh water.
WEBSITE DESIGN AND DEVELOPMENT:
After researching other non-profit land management websites, it became clear that the best approach was simplicity. The design needed to be clean, to the point and informative about all other things. The images of nature invite the user to understand the beauty of nature and why conservation is so important.
SUPPORT:
I continue to update the website and design any collateral for NRC. It is great to know your everyday work helps to improve our environment.
