Branding

Move your company forward by improving your branding. It isn’t just a good logo, it is your overall appearance. Standing out in an crowded business world is difficult and companies must differentiate themselves from their competitors. Our approach is to use each company’s individuality in their brand tone. We utilize client’s strengths to elevate and define their brand.

We don’t try to make branding complicated, the best approach is to simplify. By developing consistency in the look of your brand with colors, patterns, icons, tone, style and a myriad of other elements. Doing all of this in just the right way, will make your business communicate a solid presence.

Case Studies

By doing market research we are able to look at an industry and work with our clients to find niches in the market, where we can position a business. Once the segment is identified we focus on core values and metrics to determine the best look and feel for your brand.

BRANDING

ESTABLISHING AN IDENTITY

NATURAL RESOURCES CONSERVANCY’S MISSION: The mission of Natural Resource Conservancy is to conserve important, unique, and historical natural resources throughout the United States and its territories by working collaboratively with both public and private landowners.

VISION: Natural Resources Conservancy believes that land conservation is one of the most important endeavors that can be done to ensure the safety and sustainability of our planet. According to the Institute for Sustainable Solutions study about New Jersey’s ecosystem services and natural capital, “…undeveloped forests and other natural areas provide a range of vital ecosystem services.”

These ecosystems can provide benefits such as clean air, extreme weather mitigation, pollination of crops, and animal habitat preservation. By choosing to be intentional with land conservation, we can all do our part in promoting biodiversity and protecting wildlife.

LAND CONSERVATION, PROMOTING BIODIVERSITY & PROTECTING WILDLIFE

Environmental conservation is of the utmost importance to Jared Rogers Designs, and this opportunity to brand Natural Resources Conservancy was more than a highlight, it was an honor.

We began with development of the brand. After several meetings with their team, and extensive research, we went with the three foundations of their vision. Land Conservation, Promoting Biodiversity, and Protecting Wildlife, with elements of the logo representing those objective that are core to their business.

Objectives:

Build Land Conservation Awareness
Stand apart in the Market, but not obnoxious
Convey Trust

BRANDING

FRANCHISE BRANDING

PRESERVAN’S MISSION: We save the future by preserving the past, this has been our mission since 2016. Preservan has used our passion for resin technology and preservation to serve our neighbors, cities and planet. Our Epoxy Techs utilize epoxy resins plus dyes and molds to eliminate the need for wasteful, expensive, and inconvenient home renovation projects. Our wood rot repair system reduces the landfill waste and carbon emissions of typical construction projects. Most of our projects are completed in less than 36 hours, saving the homeowner 90%.

VISION: We Have Saved Our Neighbors 21,730,800. We have a crazy goal…to save America $500 Million in replacement costs by 2030.

PRESERVING IMPROVEMENT

When we were approached to brand Preservan, it started with Preserve. The script type was originally developed by another designer, but the business decided they wanted to move in the franchise direction and needed better messaging. From the script type we created a mark (the steeple) to represent the style of home the would be repairing.